Admax Network Malaysia's Kelvin Tan take us through his process of how to set campaign success metrics on advertising networks. It is ironic that some advertisers approach ad agencies knowing what they don’t want. However many lack a clear strategy to achieve the maximum results and too often use click through rate (CTR) as a benchmark for the campaign success metric. This is misleading and will create a fatigue to the business quickly.

Web Wednesday shares insights on Twitter usage in Thailand, as the microblogging services site experiences explosive growth both locally and globally. The event this month took a deeper look at how Twitter is impacting communication, news reporting, and marketing for individuals, journalists, and brands.

Admax Network, Southeast Asia’s leading online ad network and a subsidiary of the DMS Group, today announced the launch of Her Network, the largest online women’s network that enables premium brand advertisers to connect with millions of women in quality and content-safe environments.

Admax Network, the leading local Southeast Asia ad network and a subsidiary of the DMS Group, is leading the way to ensuring brand-safety and transparency in the region with its Admax Certified Inventory program.

Microsoft Advertising and Admax Network co-sponsors yet another successful Web Wednesday at Poste Cafe! The fourth installment of Web Wednesday hosted more than 80 attendees from the cream of the marketing industry. Participants includes agencies and advertisers such as XL and L’oreal and also publishers from as far as Bali.

Over two exciting days, ad:tech 2009 brought together every player in the digital marketing industry for an explosive and dynamic fusion of insights and ideas. Despite the global economic downturn, the most recognised digital marketing industry event in Southeast Asia had a turnout of more than 1,600 attendees. Advertisers, traditional & digital agencies, portals, publishers and technology providers all actively participated, showing loud and clear that digital marketing is in growth mode in Southeast Asia