For Immediate Release: June 4, 2008
Admax Network Appointed as Thai Rath’s Exclusive Online Advertising Reseller
SINGAPORE – 4 June 2008 – Admax Network, Southeast Asia’s leading website representation and digital advertising network of premier local and international sites, has been appointed as the exclusive advertising reseller for Thailand’s largest local-language news portal, Thairath.com.
Serving as the online version of the country’s oldest and best-selling, Thai-language broadsheet, Thai Rath, the portal’s news ranges from dramatic coverage of crime, corruption, accidents, and disasters to snapshots of sports, entertainment and business news to in-depth stories on Thai politics, economy and society. Whilst national daily-print circulation is reported in excess of 1.2 million readers, the diversification into online media is now attracting almost one million unique visitors a month with an average of 22 million page views per month. The portal offers a wide range of banner-advertising opportunities on the homepage, as well as within its daily news, entertainment, business and lifestyle sections – reaching a young, dynamic local audience, aged 21-30, who are socially active and influential.
The appointment of Admax Network, with its vast digital-specialist advertising network in Thailand, will drive revenue growth for Thairath.com’s vital online business. Thai Rath’s exclusive media partner – Kapook – believes that Admax Network is well placed to help achieve Thai Rath’s digital sales strategy.
“With Internet penetration growing at 23 per cent* from 2006 to 2007, Thailand is an emerging web market, with enormous growth opportunity,” commented Gilbert Lo, Director of Media Development for Admax Network. “Online advertising spend is burgeoning, increasing an estimated 48 per cent last year. However, at US$25 million, Thailand’s online advertising spending is a mere one per cent of the country’s total ad spending, greatly lagging behind other markets. The good news is there is a huge potential for online publishers and advertisers in Thailand, and as Southeast Asia’s largest online local advertising network, we are proud to be able to bring lucrative advertising opportunities in Thairath.com to advertisers seeking to reach an ever-growing affluent and informed Thai audience.”
* http://www.asiamedia.ucla.edu/articlesoutheastasia.asp?parentid=82598
About Thairath.com
Thairath.com is Thailand’s leading online local-language news portal. It is updated with breaking news continuously, 24x7. Thairath.com provides local news, together with commentary on topics related to the economy, sports, politics, international news, IT, science, education and agriculture. Its online advertisers include leading multinational companies such as BMW, Citibank, Epson, HP, Nokia, Sony and Mercedes Benz. Changes are underway to further enhance Thairath.com’s users’ interactive experience with compelling content to further drive traffic to the portal.
Press contacts:
Karen Holland
Asia-Pacific Connections
+65 9385 3915
karen@apconnections.com
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For Immediate Release: May28, 2008
Admax Network Launches Youth Channel
Advertisers can now easily interact with five million youths in SE Asia
SINGAPORE – 28 May 2008 –Today, Admax Network, Southeast Asia’s leading website representation and digital advertising network of premier local and international sites, announced the launch of its Youth Channel. Advertisers can now connect to teen and youth audiences through high-impact online advertising in the most popular social networking, entertainment, shopping, gaming and sports sites in Southeast Asia.
The Youth Channel connects to viewers and delivers messages through key touch points that drive youth culture – social media, technology, music, sports, and fashion. This is an opportunity for advertisers to interact with five million unique, highly sought-after youths, aged eight to 24, across more than 90 top-tier websites that reach youth in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam.
“According to Synovate Research*, the internet is the best way to catch the attention of the Asia’s multitasking, media-savvy youth, with 31 per cent of the region’s 15-24 year olds focusing 100 per cent of their attention when they’re online,” commented Paul Srivorakul, Managing Director for Admax Network. “With the Youth Channel, advertisers can now reach multiple youth audiences simultaneously, whilst enjoying the flexibility to target specific consumer profiles by content, geographies, and time of day; thus, delivering tailored ads,” he continued.
Admax Network offers a variety of creative, high-impact advertising formats allowing for optimal media usage for connecting with advertisers’ audiences. Advertisers can test and analyse their campaign’s performance by media and creative treatment to maximise advertising impact through targeted exposure and minimised cost.
“The launch of our Youth Channel underscores our commitment to stay ahead of the market and provide innovative services that make it easy for advertisers to quickly and cost effectively connect with specific audience groups across multiple markets,” continued Srivorakul. “We are committed to providing advertisers, agencies and publishers alike with access to our ever-expanding advertising and media networks, and we are delighted to introduce the new Youth Channel into our line up of content-targeted channels along with Business, Women, Men, Travel, Sport, Entertainment & Lifestyle, Autos, IT & Technology”.
Admax Network has delivered successful online-advertising campaigns for over 100 of the world’s-largest companies and is constantly evolving its service offering and reviewing its network through regular site-quality audits.
*Synovate Research Young Asians Survey, 2007. An annual tracking survey that provides credible, relevant information on the media, purchasing and leisure habits of young people aged eight to 24 across 11 Asia Pacific markets – Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand and the Philippines. The survey is supported by Microsoft Digital Advertising Solutions, MTV, SingTel, Star TV, and Yahoo!
http://www.synovate.com/current/news/article/2008/03/survey-shows-young-asians-fit-38-hours-of-activities-into-one-day-but-still-manage-eight-hours-sleep.html
Press contacts:
Karen Holland
Asia-Pacific Connections
+65 9385 3915
karen@apconnections.com
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For Immediate Release: May21, 2008
Admax Network Appointed as Exclusive Advertising Sales Partner
in SE Asia for PopCap Games
SINGAPORE – 21 May 2008 – Today, Admax Network, Southeast Asia’s leading website representation and digital advertising network of premier local and international sites, announced an exclusive online advertising sales partnership with PopCap Games. PopCap is the leading developer and publisher of fun, easy-to-learn, and captivating casual computer games, appealing to all ages across a myriad of platforms – including online sites, cell phones, PDAs, iPods, game consoles, in-flight entertainment systems and desktop computers.
According to the Casual Gaming Market Update from Park Associates*, a staggering 34 per cent of US adult internet users play online games weekly – proving that casual gaming is more popular than watching online videos or visiting social networking sites. Around the world, gamers spend 600 million hours annually playing PopCap games online. PWC** reports that Asia Pacific is the largest market for video games and is expected to maintain its leadership through 2011, due to regional economic growth as well as increasing internet and mobile device usage.
“Whilst the profile of ‘serious’ gamers tends to be young men, casual online gamers are more evenly split across genders. In fact, 39 per cent of PopCap game users across Southeast Asia are married with children living at home,” commented Gilbert Lo, Director of Media Development for Admax Network. “Since 65 per cent of PopCap users in Southeast Asia are female – compared to 73 per cent in Singapore – and 46 per cent have a college degree or above, PopCap’s online games are attractive to advertisers targeting female or well-educated demographic segments.” He continued, “We are committed to providing advertisers, agencies and publishers with access to our ever-expanding advertising and media networks. This agreement further broadens our gaming advertising network offering, and comes hot on the heels of our agreement with MochiAds, the world’s largest online-games advertising network from Mochi Media”.
Giordano Constestabile, Senior Director of Business Development APAC of PopCap Games, said, “As developers and publishers of the most successful and playable casual games in the industry, PopCap is delighted to offer fresh and innovative online advertising opportunities to advertisers across Southeast Asia through Admax Network. We consider advertising a key part of our Asia strategy, and we believe that it could play a larger role in this region, compared to Western markets. What better way to connect with target audiences than when they are having fun?”
About PopCap Games
PopCap Games is the leading multi-platform provider of “casual games” – fun, easy-to-learn, and captivating computer games that appeal to everyone from age six to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and Shanghai. Its games have been downloaded more than one billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the web, desktop computers, a myriad of mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPods and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including web portals, retail stores, mobile operators and developers, and game-device manufacturers.
The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.
Press contacts:
Karen Holland
+ 65 9385 3915
karen@apconnections.com
*Casual Gaming Market Update, Parks Associates, 2007
**PricewaterhouseCoopers, Global Entertainment and Media Outlook: 2007–2011
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For Immediate Release: April 17, 2008
ADMAX Network and Exclusive Partner, MochiAds, Drive Online Game Advertising in Southeast Asia
SINGAPORE – 17 April 2008 – Today, ADMAX Networks, Southeast Asia’s leading site representation and local advertising network of specialty-content websites, announced an exclusive partnership with MochiAds, the largest online-games advertising network from Mochi Media, bringing new advertising opportunities to Southeast Asia.
The unique ad units offered by the MochiAds network of over 2,000 games – and now available through ADMAX Network – provide access to consumers whilst they are engaged in the game itself. Unlike website ads, the around-game advertisements are delivered within the game window as the user is initiating the game or waiting between levels. As the games are being played, 10-second ads are shown, which can be served and targeted according to various criteria including geography, domain and game category – placing the advertiser’s message into a medium where the user is engaged. Since online-game network click-through rates are five to seven per cent, well above that for traditional online-banner advertising, around-game ads offer obvious advantages to advertisers. Finally, local advertising improves the users’ gaming experience, as consumers view ads that are tailored to their needs, whilst providing local advertisers with a high-performance advertising environment.
“Online gaming is rapidly growing in popularity, especially across Asia Pacific where there are approximately 70 million unique users*”, commented Gilbert Lo, Director of Media Development for ADMAX Network. “As Southeast Asia’s largest local advertising network of specialty-content websites, we are delighted to bring MochiAds into our network offering advertisers within Southeast Asia a landmark, exclusive opportunity to engage the casual gaming audience.”
According to PricewaterhouseCoopers**, digital technologies are maturing and increasingly becoming lucrative distribution channels – changing the way consumers acquire entertainment and media content, whilst creating more revenue opportunities for entertainment companies. Asia Pacific is expected to remain the fastest-growing video-game region, reflecting regional economic growth as well as local entertainment preferences.
“This partnership strengthens the MochiAds network’s ability to monetise and serve targeted advertisements to the international gamers that represent a substantial percentage of our traffic. Now, advertisers in Southeast Asia can connect more easily with their target consumer,” said Justin Wong, Mochi Media’s Vice President of Business Development. “It’s amazing to see the wide audience games attract, and the performance of advertisements on the network has been phenomenal.”
Press contacts:
Karen Holland
Asia-Pacific Connections
+ 65 9385 3915
karen@apconnections.com
*Comscore MMetrix
**PricewaterhouseCoopers, Global Entertainment and Media Outlook: 2006–2010
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For Immediate Release: December 1, 2007
Business Channel Launches
Admax Network, SE Asia’s leading local ad network, today announced the launch of their new "Business Channel" – the regions first vertical marketing channel devoted entirely to local SE Asian business content. In response to the accelerating market need for access to strong local content, Admax leveraged their expertise in SE Asian markets to offer marketers a unique opportunity to reach the highly valued business audience across a set of leading, trusted business sites including Thailand’s Manager.co.th, Indonesia’s Detik.com, and Malaysia’s BTimes.com.my. The channel currently serves over 16 million impressions per month across the region.
The introduction of the Admax Business Channel fills a distinct void in SE Asia’s digital media landscape – an easy and efficient way to access a local business audience – and has already attracted significant interest from both local and regional advertisers.
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For Immediate Release : September 25, 2007
Nokia Mobile
Admax network today announced a partnership with Nokia Pte Limited whereby Admax can offer its advertising clients world-class mobile ad inventory. Nokia makes the most popular handsets in the world and dominates the Asian region in numbers of users. Nokia handset users important content via the Nokia.mobi mobile portal. A strategically placed banner on these content pages allows savvy marketers to
“This partnership is very important to us” said Joseph France, Managing Director of Admax Network. “Mobile handsets far exceed PCs in numbers and mobile content is becoming more and more important for young consumers. Nokia.mobi give us a perfect way to send targeted messages to consumers on the go”.
Many industry experts predict that mobile advertising will outpace internet advertising in the next 3 years. Nokia is certainly anticipating significant growth in this area after successful advertising campaigns in Europe where the potency of mobile ads was reflected in impressive click through rates not seen since the very early days of the Internet boom. The potential for users who see a mobile ad to respond immediately and even to call an advertised phone number from the ad hold enormous potential for marketers.
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For Immediate Release: 27 June, 2006
VNExpress Network (vnexpress.net, sohoa.net, ngoisao.net, sohoa.net, phimanh.net)
ADMAX is proud to announce a new partnership with Vietnam’s largest website VNExpress. ADMAX will exclusively represent VNExpress’s advertising interests in Singapore and promote the many advertising opportunities that VNExpress can offer to advertising agencies and major advertising brands. The multi-year deal which takes effect from June 27 sees two industry leaders coming together to grow online advertising in the Southeast Asian region.
VNExpress enjoys an enormous audience. With more than 15 million visits per month generating more than 100 million page views it is ranked by Alexa Internet as one of the top 300 websites in the world in terms of traffic and audience. In a country where Internet audience growth is outpacing all other Southeast Asian countries, VNExpress is a market leader, in terms of content as well as numbers of users. The number one news site since 2001, VNExpress has been consistently rated as the most Vietnam’s favorite newspaper. In 2005 VNExpress was awarded the Golden Cup for the Best Vietnam Online Newspaper 2005. With an even spread of both male and female users, a broad representation of all age groups and a mid-high income audience VNExpress presents advertisers with a unique means to reach a broad reach of Vietnamese consumers.
ADMAX is Southeast Asia’s first true digital media network, providing crucial solutions to websites enabling them to meet the ever-growing demands of online advertisers. In addition to regional media representation, ADMAX Network offers a number of Ad Serving systems from cutting edge rich media solutions to cost effective banner and cost per click ad serving. ADMAX can also work with publishers to manage inventory and to sell unused inventory. Respected throughout the industry, ADMAX works closely with Southeast Asia’s largest advertising agencies and advertising brands to provide international standard advertising campaigns.
For more information about VNExpress please contact:
Nguyen Thi Thanh Huong (Ms.)
Manager-Advertising Department – Comunications Center
FPT Telecom – 48 Van Bao, Ba Dinh, Ha Noi
Tel 1 (Hanoi): 84 – 4 - 7601060 (#4290)
Tel 2 (HCM City): 84 - 8 - 9301280 (#4290)
Fax: +84-4 822-3111 - H/P: +84 904 175 952
Email: huongntt@fpt.net - URL: http://www.vnexpress.net
http://www.fpt.vn – http://ngoisao.net – http://sohoa.net – http://nhacso.net
For More Information about ADMAX Network please contact:
Joseph France
Managing Director
20 Cecil Street #26-00
Equity Plaza
Singapore 049705
Tel: +66.2636.0720 x 105
Fax: +66.2234.6354
Mob: +66.1 376. 7686
Email: joseph.f@admaxnetwork.com
Web: www.admaxnetwork.com
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For Immediate Release: 27 May, 2006
Yehey! (yehey.com)
ADMAX is pleased to announce an exciting new partnership with the top local portal in the Philippines, Yehey!. The exclusive, long-term deal puts ADMAX in charge of presenting the premium Philippine Yehey! audience to advertisers and agencies in Singapore. Yehey! becomes part of the rapidly expanding ADMAX network and provides Southeast Asian advertisers with unique opportunities to reach key consumers in the Philippines.
Yehey! is the leading portal in the Philippines with more than 1 million unique visitors per month. Not only is Yehey! a leader in terms of consumer content, it was also the first local search engine. With almost 20 million page views there is a multitude of effective ad placements that a marketer can use to send targeted branding messages to affluent Filipino consumers.
Said Yehey!’s CEO, Donald Lim “We would like to congratulate ADMAX on the launch of their ad network. We at Yehey! take pride in this momentous undertaking as we believe it is about time we recognize the importance of the Internet and its function as a vital marketing tool. We look forward to a strong partnership with New Media and its affiliates. Cheers to bringing the Internet to mainstream marketing!”
ADMAX is Southeast Asia’s first true digital media network, providing crucial solutions to websites enabling them to meet the ever-growing demands of online advertisers. In addition to regional media representation, ADMAX Network offers a number of Ad Serving systems from cutting edge rich media solutions to cost effective banner and cost per click ad serving. ADMAX can also work with publishers to manage inventory and to sell unused inventory. Respected throughout the industry, ADMAX works closely with Southeast Asia’s largest advertising agencies and advertising brands to provide international standard advertising campaigns.
For more information about Yehey.com please contact:
Donald Lim
Chief Executive Officer
Tel: (632) 910.6387
Fax: (632) 910.6420
Email: Donald@teamyehey.com
For More Information about ADMAX Network please contact:
Joseph France
Managing Director
20 Cecil Street #26-00
Equity Plaza
Singapore 049705
Tel: +66.2636.0720 x 105
Fax: +66.2234.6354
Mob: +66.1 376. 7686
Email: joseph.f@admaxnetwork.com
Web: www.admaxnetwork.com
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For Immediate Release: May 14, 2007
Philstar (Philstar.com)
In an effort to increase On-line investment in SEA, ADMAX and Philstar.com have agreed on a multiyear partnership model that gives ADMAX the exclusive rights to resell Philstar’s digital media properties to agencies and direct clients in key markets such as Singapore, Hong Kong and Tokyo. Both parties are extremely excited about giving marketers a convenient, effective and measurable property to bring them closer to their consumers.
Incubated from The Philippine Star Newspaper, Philstar.com was launched in March 1997. With the ability to reach Filipinos across boarders, Philstar.com was launched to give Filipinos all over the world an electronic destination that was home. Continuing from the print version’s legacy of quality journalism and top notch content, Philstar.com has become the number 2 ranked website in the Philippines achieving 100 thousand unique visitors and 20 million page views per month. Relaunched in 2000 and 2005, Philstar.com has grown beyond just delivering the news, Philstar.com has partnered with many of the top Filipino sites to diversify its services. From the latest travel deals from Lakbay.net , Star Matchmaking through Itzamatch , an electronic directory through e -Yellow Pages (eYP) , online auctions at Bidshot Auctions , foreign exchange and real time stock quotes through 2TradeAsia.com , and a premier job search from JobStreet Philippines, Philstar.com offers its viewers the most comprehensive Filipino content on the web.
ADMAX is Southeast Asia’s first true digital media network, providing crucial solutions to websites enabling them to meet the ever-growing demands of online advertisers. In addition to regional media representation, ADMAX Network offers a number of Ad Serving systems from cutting edge rich media solutions to cost effective banner and cost per click ad serving. ADMAX can also work with publishers to manage inventory and to sell unused inventory. Respected throughout the industry, ADMAX works closely with Southeast Asia’s largest advertising agencies and advertising brands to provide international standard advertising campaigns.
For more information about Philstar.com please contact:
Ms. Amanda Sandoval
General Manager
Tel # (632) 631-8101 local 7656
Fax# (632) 632-7353
Email ahsandoval@philtown.com.ph
Address 6F RFM Corporate Center
Pioneer Corner Sheridan Streets
Mandaluyong City, MM
Philippines
For More Information about ADMAX Network please contact:
Joseph France
Managing Director
20 Cecil Street #26-00
Equity Plaza
Singapore 049705
Tel: +66.2636.0720 x 105
Fax: +66.2234.6354
Mob: +66.1 376. 7686
Email: joseph.f@admaxnetwork.com
Web: www.admaxnetwork.com
